Evaluation of our Advert

Based on our questionnaire, everyone thought that our advert successfully represented the brand that we chose (Wrigley's Extra Chewing gum). Everyone who gave feedback thought the advert flowed well and the narrative was clear. This was important as we had to make sure the viewer knows what is happening and what the advert is about. Some people thought that the music used in the advert only worked in some parts whereas others thought it worked well throughout. When asked what could we do to improve the advert, some said to make some shots less shaky, for example, the bit with the clock. Originally, the shots were not shaky but due to some technical difficulties, the images became a bit pixelised and some of the images zoomed in more than the others, making the shot seem as if it were shaky. Also, some people mentioned making the lighting consistent. In order to do this, next time we would use an extra light throughout filming the advert. More people said the advert does't make them want to go buy the product.

I interviewed a member of our target audience for this advert and asked them similar questions to the ones in the questionnaire, but further inquired their answers. The person thought that the expressions on the characters in the advert were too over exaggerated and this made the advert seem like a bit of a joke. Also, they were undecided on weather or not the advert would make them go buy the product, they were not so sure about the whole concept of flying because of gum as it seemed very exaggerated.

Compared to actual adverts for our product, I think ours conveys the product better. The original advert focuses more on one concept of the chewing gum, keeping your mouth clean, whereas our advert focuses more on the product in general and shows the viewer they will enjoy the product. Although, the original advert has little characters in it which can appeal to little children as well as adults. Our advert doesn't have that therefore we have a very limited target audience due to this.

The advert has many strengths and weaknesses. I think overall the advert was a success as it advertised the brand and product in a unique way. The idea of flying through the corridor really emphasizes the product and would make me want to go and buy it since it looks really fun. The different angles and shots worked really well so the viewer could clearly see the expressions when zoomed in and the flying when zoomed out. On the other hand, I feel the music could have been different as the music used was very dramatic and 'superhero' like. Something more upbeat and fun would have made the advert seem more appealing, especially to those that said the music only worked in some parts in the questionnaire. The lighting in some parts were also a bit dim compared to the lighting in other parts. To correct this we could have consistently used a light during filming or enhanced the images on Final Cut when editing.

Link to Pitch for my advert

http://prezi.com/lkk5dndeomxc/smarties/

Link to Research Report

https://docs.google.com/document/d/1QZ8JbXHn4yOPcPJL_TTL5zWpXy4CeO8mJ-iNM6OFAYI/edit?usp=sharing

Our final advert for Wrigley's Extra Chewing Gum

George Pal

George Pal was born in 1908 in Hungary. He was an animator and film produced in the genre of science fiction and fantasy. He created the Puppetoons series in the 1940s which were a huge success. He won an Academy Award for the "Development of a novel methods and techniques in the production of short subjects known as Puppetoons".

Pal created a series of animated puppet films called Puppetoons  in the 1940s. He created different puppets which consisted of various limbs and heads that were carved using wood. This created the illusion that the puppets had expression and movement within the structures. George Pal's technique of creating various heads with expressions has inspired  many film makers today such as Aardman where they used different expression and faces to create some of their characters for their films.

In 1940, Pal emigrated and worked for Paramount Pictures. He was mostly influences by films as well as film directors in the 1920s that worked with science fiction and/or fantasy. The audiences for his films are mostly children and maybe adults, depending on the film and what rating it had. I don't think George Pal's technique could be improved as there wasn't much wrong with it apart from the fact that it was quite time consuming to make several different heads with different expressions on it. His technique has inspired film makers today who use the same technique such as Tim Burton and Aardman.

Flip Book

This is a short animation I created by drawing a picture on a piece of paper, each time changing the movement of the character slightly to be a bit different to the previous one. After I finished drawing, I took pictures of each of the pieces of paper, put them together to create a gif to show the animation.

The animation shows a ball bouncing then a person walking to the middle of the page where he gets hit by the ball. The animation relies on persistence of vision to give the illusion of movement.

I could have improved my flip book by thinking of something more creative to draw for the animation. Also, I could have slowed the duration of each frame down to be 0.17 instead of 0.15 as I feel this is a bit too fast. I think this animation is effective in showing what a flip book does and how persistence of vision acts in stop motion animation.

Aardman Animations (Present)

Aardman Animations is an animation company founded by Peter Lord in 1972. The company created a short film called Morph, produced for BBC as a children's program which became highly popular. This later led to their big success. They have had many successful films such as Chicken Run, Flushed Away and Morph.

Aardman specialize in claymation and CGI(computer generated imagery) animation. Claymation includes creating clay models around armature to make it easier to create movement for the characters. A picture is taken each time the model is moved and later put together to create a short animation sequence. The pictures are at 24 frames per second which gives so that the animation sequence runs smoothly and look realistic. This technique relies on persistence of vision to create the illusion of movement in an animation.

For the film Chicken Run, it took a week in the studio to create just one minute of film as it takes a long time to get pictures of the models after every movement. The film has a 24fps frame rate and was created using clay for the models and armature to make it easier for the models to move.